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May 2, 2017 • Page 7
Department Of Tourism Invites A Moment Worth
Travelers To Discover Their
The Wait
“Great Place” In South Dakota
By Sen. John Thune
PIERRE, S.D. – In preparation for
the upcoming tourist season, the Department of Tourism’s peak marketing “My Great Place” campaign has
launched in key markets to promote
leisure travel to South Dakota.
“By helping people in these
key target markets discover South
Dakota, we expect that this will be a
solid summer for both visitors and
tourism-related businesses in the
state,” said James Hagen, Secretary
of the Department of Tourism. “We
look forward to sharing South Dakota with visitors as they discover
their own great place.”
The department is continuing its
“My Great Place” campaign, promoting both the great places found
across the state and the state-ofmind one can experience in South
Dakota. The campaign targets three
main audiences: Young Families
(ages 25-45 with children in household), Bucket Listers (ages 50+ seeking once-in-a-lifetime adventures)
and Active Couples (couples ages
25-45 with outdoor interests and no
children).
These audiences are strategically
targeted by the department through
specific messages and imagery
placed in highly visible and common
forms of media including TV advertisements, magazines, direct-mail,
email, online, social and billboard
signage.
“We won’t be surprised if people
that once visited the state as a child
become inspired to bring their chil-
dren or grandchildren this year to
experience the joy and wonder that
South Dakota has to offer,” Hagen
said. “It’s not unusual for the uniqueness of South Dakota to become a
tradition that’s passed on to the
next generation.”
Primary cities that the department will advertise in this season
include Cedar Rapids, Iowa; Chicago,
Ill.; Denver, Colo.; Des Moines, Iowa;
Green Bay, Wis.; Kansas City, Mo.;
Madison, Wis.; Milwaukee, Wis.; Minneapolis, Minn.; and Omaha, Neb.
Secondary and third-tier markets
include Fargo, N.D.; La Crosse/Eau
Claire, Wis.; Lincoln, Neb.; Mankato,
Minn.; Portland, Ore.; Spokane,
Wash.; St. Cloud, Minn.; Quad Cities,
Iowa; and Wausau, Wis.
The department has worked to
tailor its marketing and advertising efforts to the changing planning
habits of travelers. Led by greater
insights gained from recent department research, peak leisure efforts
kicked off in November with most of
the campaign launching in March.
Efforts which started this winter
included: participation in the Macy’s
Thanksgiving Day Parade; a President’s Day celebration event at the
Mall of America; a season-long promotion with the Minnesota Vikings;
South Dakota-branded entryways at
the Southdale Shopping Center in
Minneapolis; a high-impact, popup direct mail piece delivered to
targeted Chicago homes; participation in travel and outdoor consumer
shows such as the Pheasants Forever National Pheasant Fest & Quail
Classic; and billboards in Chicago,
Ill.; Denver, Colo.; Madison, Wis.; and
Minneapolis, Minn.
This spring the department
is hosting a “Good Times, Great
Places” sweepstakes promotion. The
promotion will bring social media influencers to the state to experience
one of four specific itineraries developed for the campaign. Consumers can participate by entering for
a chance to win one of these trips
through an engaging online quiz that
matches them with the itinerary
best fitting their vacation interests.
In total, the department’s peak
marketing efforts are expected to
generate more than 518 million
impressions. Efforts will run through
the third week of July.
The goal of this year’s campaign
is to continue the growth that the
South Dakota tourism industry has
experienced over the past seven
years. In 2016, the state greeted 13.9
million visitors, resulting in visitor
spending reaching $3.8 billion. Last
year’s campaign generated $51 in
visitor spending for every dollar
spent marketing the state as a vacation destination.
The South Dakota Department
of Tourism is comprised of Tourism
and the South Dakota Arts Council.
The Department is led by Secretary
James D. Hagen.
SD National Guard Selects Warrant
Officer Of The Year
RAPID CITY, S.D. - The
South Dakota National
Guard selected a Rapid
City man as Warrant Officer of the Year during its
annual officer's conference
in Deadwood, April 21.
Chief Warrant Officer 3
James Fleming, education
and incentives branch
chief for Joint Force
Headquarters, South
Dakota Army National
Guard, received the Chief
Warrant Officer 4 Michael
F. O'Connor Award as the
most exceptional warrant
officer after competing
against warrant officers from several of the
SDARNG's major commands.
"To receive this award
is very humbling and
would not have been a
consideration without the
dedication and hard work
of those on the support
teams surrounding me at
work or at home," said
Fleming. "It has to be said
that being nominated for
an award named after an
individual known for his
fully engaged support
of his fellow Soldiers is
inspiring and uplifting."
Fleming, who has 29
years of military service,
is the senior advisor to
the SDARNG director of
personnel and unit commanders on all concerns
related to National Guard
educational funding and
incentives, initiatives and
programs. He was also
the runner-up for the 2016
Technician of the Year
Award for the SDNG.
"Chief Warrant Officer
3 Fleming's experience
and knowledge have made
him an invaluable asset to
Joint Force Headquarters,"
said Col. John Weber, G1
director of personnel,
JFHQ. "He is exceptionally
qualified for this prominent award, and over the
past year his contributions to the South Dakota
Army National Guard have
been significant, particu-
larly dealing with benefits
and incentives available to
our Soldiers."
"I truly enjoy helping
my fellow Soldiers discover how they can reach
their post-secondary educational goals," said Fleming. "The men and women
of the South Dakota Army
National Guard deserve
the best we can give them
and being a small part of
aiding them is extremely
rewarding."
In addition to his fulltime responsibilities, Fleming also volunteers much
of his free time to local organizations. He has been a
foster parent with the S.D.
Dept. of Social Services for
13 years, a member of the
American Legion Post 22,
a volunteer at his church
and a member of the Black
Hills Society of Human
Resources.
Other warrant officers
representing their major
command for this year's
competition were Chief
Warrant Officer 2 Tyler
Ehnes, 109th Regional
Support Group, and Chief
Warrant Officer 2 Ryan
Peterson, 196th Maneuver
Enhancement Brigade.
The CW4 Michael F.
O'Connor Award was
established in 2000 to recognize the most outstanding South Dakota Army
National Guard Warrant
Officer of the past year.
Criterion for the award
is based on exceptional
qualities of technical
knowledge, leadership,
dedication and initiative.
"Chief Warrant Officer
3 Fleming is an excellent
representative of the high
quality Soldiers that make
up the Warrant Officer
Corps within the South
Dakota Army National
Guard," said Maj. David
Sheets, detachment commander for Joint Force
Headquarters. "He is an
outstanding recipient for
this award."
Engstrom To Deliver
Commencement Address
VERMILLION, S.D. – Royce Engstrom, former president of the University of Montana and longtime University of South Dakota faculty member, will deliver the
commencement address as part of the 130th Commencement Exercises of the University of South Dakota beginning at 9:30 a.m. next Saturday, May 6.
Royce served as University of Montana president
for six years and provost for three. Previously, he was a
member of the USD community for 28 years, holding positions as a faculty member and chair in the Department
of Chemistry, vice president for research, dean of the
graduate school and provost. During his tenure, he was
known for his staunch advocacy of student engagement,
interdisciplinary learning and research growth.
Royce has been actively involved in the national
agenda for higher education serving in leadership roles
on the Council on Undergraduate Research, the Experimental Program to Stimulate Competitive Research, the
Northwest Commission on Colleges and Universities and
the Association of American Colleges and Universities.
Royce is married to Mary Engstrom, who holds a
doctorate from USD and who also served as a faculty
member. They have two children.
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The University of South
Dakota’s (USD’s) Derek
Miles has been known for
a lot of things over the
years, including being a
father, husband, athlete,
coach, and Olympian, just
to name a few. Now, nearly
a decade after competing
in the Olympic Games in
Beijing, China, he will be
forever and finally known
as an Olympic medalist.
While nothing can replace
standing on the podium in
Beijing, I think Derek would
agree that getting to share
this special moment with
friends, family, and the USD
community will be a memory not soon forgotten.
This particular chapter
in Derek’s story begins in
2008 when he qualified for
the men’s pole vault competition at the Beijing Olympic Games. It wasn’t Derek’s
first trip to the Olympics
either. He’d earned several top-three finishes at
various events throughout
his career, including the
Olympic trials, but never at
the Olympic Games. Derek
competed hard in Beijing,
but missed the podium
by one position, placing
fourth overall. Derek will
tell you that he wishes he’d
just beaten the third-place
finisher outright, but he
would eventually receive
what was rightfully his.
It wasn’t until eight
years after the Beijing
Games ended that the International Olympic Committee (IOC) reanalyzed samples and determined that
the Ukrainian athlete, who
originally placed third and
took Derek’s spot on the
podium, used performanceenhancing substances that
gave him an unfair advantage. He was subsequently
disqualified by the IOC for
using banned substances.
After the IOC took action, the third-place spot
belonged to Derek, at least
on paper. While knowing he’d placed third was
heartening, he was still
missing something important: the medal that should
have hung around his neck
in 2008.
I’d followed Derek’s
career as an athlete and
then as a coach at USD,
but I wasn’t aware that he
hadn’t received his medal
until I met Michael Phelps
in Washington, D.C., earlier
this year. He was in town
to testify before Congress
about the perils and challenges of performanceenhancing drugs at the
Olympics. Phelps knows a
thing or two (or 28) about
earning an Olympic medal,
and I was impressed that
he was willing to fight for
fellow athletes like Derek.
I quickly talked to my
staff on the Senate Commerce Committee, which
has jurisdiction over the
U.S. Olympic Committee
and other athletic organizations, about Derek’s story.
Shortly thereafter, I wrote
to the IOC to try to help
right this wrong. After some
hard work and persistence
by my staff, we heard from
the IOC that it had located
an authentic Beijing bronze
medal and would send it to
its rightful owner in Vermillion, South Dakota.
Derek exemplifies what
it means to be a true athlete. He’s dedicated to the
sport and to the men and
women – young and old,
present and future – who
make it what it is. I’m so
honored that I could play
a small role in helping to
close this long and unfairly
open-ended chapter in his
life.
Today, Derek is mentoring and coaching the next
generation of potential
Olympic athletes at USD.
As for being a part of the
USD community and living
in South Dakota, Derek
summed it up well: “Every
time you turn a corner,
there’s someone there
that’s going to help you.
Whether it’s your track
coach, or your senator, or
your representative bodies,
or your family, or your
friends, or your coaches –
it’s truly fortunate to have
fallen into this place, and
you guys are probably
stuck with me. I’m not sure
I’ll ever leave.” I doubt I’m
the only one who’s glad to
hear that good news.
It is our privilege to offer on a timed internet only auction a
unique variety of items very seldom found in South Dakota.
The Conway family lived in Europe and California most of
their life before retiring to Bridgewater in 2002. This auction
awards the opportunity to purchase original artist signed,
oil paintings on canvass, large set of Italian & European
Florentine Gold furniture and mirrors, sterling silverware
sets, German Officer Hats, working grandfather and wall
clocks, Statue of David, store scales, several pieces of
Hummel’s including umbrella boy & girl, Huge selection of
jewelry sold in box lots. Please go to www.wiemanbid2buy.
com for a catalog of the auction. Why travel all over the
world when you can purchase unique items right here in
South Dakota! Open house to view the items in person will
be held on Monday May 8th from 5:00 – 7:00 p.m. at the
Wieman Auction Facility 44628 SD Hwy. 44 Marion, SD
located 1-mile south and ½ mile west of Marion. A 10%
buyers premium will be added to all purchases.
BEVERLY CONWAY ESTATE – OWNER
Vermillion: 605.624.5618 • Yankton: 605.665.4348
Sioux City: 712.252.2000
WIEMAN LAND & AUCTION CO., INC.
MARION SD 1-800-251-3111
www.wiemanbid2buy.com
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