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September 24, 2019 • Page 8
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By Richard P. Holm, MD
Department Of Tourism Fall
Marketing Campaign Targets
Leisure Travelers And Hunters
Blood Vessel Disease
For years I cared for a
young gentleman with recurrent leg swelling associated
with redness, fever, pain and
open sores between his toes
and lower legs and the rash of
athlete’s foot. Once again, the
emergency room doctor admitted the patient, and started
him on intravenous antibiotics
while the nurses put on support hose and encouraged him
to elevate his legs.
There are two types of blood vessels making up “the
vascular system.” Going away from the heart, blood is
pumped through arteries providing oxygen and nutrients
to almost every cell in the body. Coming back to the
heart, blood travels through veins, oxygen depleted and
loaded with waste. When venous blood passes through
the kidneys, liver and lungs, waste is removed.
When arterial flow is blocked, pain, loss of muscle
strength and open sores develop. In contrast, when
venous flow is blocked, swelling and congestion occur
which can also reduce arterial flow. Most dangerous,
poor venous flow can result in blood clots.
Reversible causes for arterial blockage include regularly eating too many calories, not getting enough exercise, smoking and failing to connect enough with people
and nature (which is entirely under-rated). Others may
talk about pills and supplements, but the plain truth is
that nothing comes close to these healthy lifestyle habits
in preventing premature obstruction of arteries.
A list of preventable or treatable causes for vein and
venous obstruction with swelling in the legs is long. It
includes congestive heart failure, inherited varicose
veins, jobs that require prolonged sitting or standing in
one place and leg trauma, all of which injure vein valves,
make edema worse and increase the risk for clots. Clots
developing in veins are dangerous. They can move to the
lungs, threaten life and worsen swelling.
My young patient had a combination of foot fungus
(athlete’s foot) and bacterial infection growing in toe
cracks and leg sores. He also had venous insufficiency
(the valves in the veins were destroyed) and new blood
clots, possibly triggered by the fungal and bacterial
infections. His condition was complicated, indeed! We elevated his feet even higher, increased the pressure of his
support hose and added medicines including a low dose
diuretic, an anti-fungus medication and an anticoagulant.
His leg swelling resolved and stayed that way, especially
because he wore 20 pound below-the-knee compression
hose.
Bottom line: The vascular system makes up an incredibly complex organ system. Please take measures to
protect blood vessels by understanding the values of a
healthy lifestyle and, when needed, wearing firm belowthe-knee support hose.
PIERRE, S.D. – Although the summer travel season
is quickly ending, the Department of Tourism’s efforts
to promote South Dakota will continue to target leisure
travelers and hunters in key markets around the country.
Fall and winter marketing efforts kicked off in late August,
highlighting the state's seasonal leisure, adventure and
hunting opportunities.
Included in the late season marketing plans are partnerships with the Minnesota Vikings, Pheasants Forever
and the Macy's Thanksgiving Day Parade®. Secretary of
the South Dakota Department of Tourism James Hagen
said these partnerships provide valuable reach to potential visitors throughout the region and across the nation.
“Strategic partnerships are a cost-effective way for us
to reach new audiences as well as repeat visitors,” said
Hagen.
A message focused on pheasant hunting continues
to be a priority for the Department of Tourism’s fall and
winter marketing. To drive interest, the department
released a new 30 second TV advertisement focused on
upland hunting in South Dakota. The new commercial will
air nationwide on the Outdoor and Sportsman Channels.
“Promoting travel to South Dakota during the fall
shoulder season allows our communities and businesses
to be supported by visitors throughout the year, further
strengthening our state’s economic and second largest
industry” said Governor Kristi Noem. “We are known for
our world-class pheasant hunting, and we look forward
to sharing that message with hunters across the United
States.
Fall leisure marketing efforts also include a new 30
second TV advertisement promoting the beauty of the
season in South Dakota. Targeted placements will air in
the metro markets of Minneapolis, Chicago and Denver.
Magazine ads using fall imagery to target various audiences with fall imagery will appear regionally in magazines like Midwest Living and nationally in Real Simple.
All of these efforts are supported by highly targeted
digital ads.
“We have seen a continued increase in travel to South
Dakota during our fall season,” said Hagen. “The fall campaign is crucial to supporting and expanding the statewide economic impact beyond our summer season.”
The Department of Tourism’s fall and winter campaign
will reach more than 24 million people.
The South Dakota Department of Tourism is comprised of Tourism and the South Dakota Arts Council.
The department is led by Secretary James Hagen.
Richard P. Holm, MD is author of “Life’s Final Season, A
Guide for Aging and Dying with Grace” available on Amazon.
For free and easy access to the entire Prairie Doc® library,
visit www.prairiedoc.org and follow Prairie Doc® on Facebook featuring On Call with the Prairie Doc® a medical Q&A
show streaming on Facebook and broadcast on SDPTV most
Thursdays at 7 p.m. central.
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